Abstract black and red gradient background with text describing Cruel-T as a unique, aggressive clothing brand focused on promoting the word of the LORD.

CRUEL-T

"A Clothing Brand that believes in promoting not oursleves but the word of the Lord."

Process
Business interview and research
2 weeks
Brand Identity Design
1 month
Art Direction
On-Going
Person wearing a dark knitted balaclava with a purple graphic and the words 'SINNERS ANONYMOUS' overlaid.Silhouette of a person with raised hands wearing a shirt with the green text 'REPENT' on a light gray background.Silhouetted man wearing sunglasses with a large red stylized 'HARVEST' text and a curved design over his face, including a small biblical quote in red.

Working on this project is both challenging and fun. Having the opportunnity to experiment and push a brands visuals to the edge is were we excel.
-Jordan Griffin_Founder

White lamb seated in front of a rectangular block at dusk with two white T-shirts on either side, each displaying a circular logo and the text 'OBEDIENCE . ABOVE . SACRIFICE'.
Black and white hand with blue text 'Give and you shall receive' and red text describing Cruel-T clothing brand.Black text saying 'AIN'T NOBODY PRAYIN'' above a black-and-white photo of stacked bullet casings on a cream background.
A woman in a light-colored dress stands amid orange and purple flames with smoke at night, text reads 'HELL FIRE CAN'T SCORCH ME.'
Cruelt.com

Credits

Jordan Griffin

Art Direction

NEXT

Yoga mimosa class flyer with woman meditating on a cloud, cocktail glass on cloud, date 9/29, time 11:00am, $25, at Crackheads Carlsbad, guided by Abby Villacarlos.

Villa Yoga

PDG logo text in teal and black on a transparent background.

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Your Pasadena based brand consultancy

Pasadena, California
United States, (626) 755-4548

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